Clean beauty is an approach and direction in which the designed and developed products come out without any toxic ingredients. It can also be understood as a toxin-free beauty. What is important to note is that if something is considered natural the same does not mean that it is clean. Many natural ingredients are in fact toxic (like lead or poison ivy), and many of the products that contain the word natural can be full of synthetic ingredients.
The mission of the clean beauty companies, among which is Lotus Bio Mineral is to offer non-toxic, high-performing products. With the use of clean beauty products, many health benefits are something that is definitely worth considering.