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Parabens are a family of related chemicals that are used as preservatives in lots of cosmetic products. They have many names and the most common are methylparaben, propylparaben, butylparaben, and ethylparaben. It is a common preservative that is used for giving the products long shelf life and keeping it free from bacteria, yeast, and mold. That is why many health and beauty brands are adding the parabens in their products so that they can be viable longer. So, although they are found in many beauty products, the parabens can also be found in some fruits and vegetables like blueberries, cherries, and cucumbers. So, the next question that arises is that are parabens now safe or not? Many types of research have shown that parabens can mess with the hormone balance in the body. The debate over whether they are safe for use on our body and skin is still ongoing and the question of whether they are safe or not remains open.

Aside from bearing the image of radiance and beauty that so perfectly describes our cosmetics line, another inspiration for the name is the lotus's definition in many cultures as a symbol of purity an revival.  In Egyptian culture, this flower is viewed as a token of the universe due to its mystical powers of rebirth. Hindu culture depicts gods and goddesses sitting atop of these large, beautiful water lilies as a representation of ascension. Buddhist stories show the Buddha's last steps on Earth leaving behind a trail of blossoming lotus flowers. All of these stories illustrate the unique power of revivification that many believe comes from this aquatic plant. As an emerging clean beauty brand, we wanted our customers to not only feel beautiful while applying our makeup but also be able to feel rejuvenated and clean. It was important to us that we find a symbol correlated to that mission, therefore lotus bio-mineral was the name and ultimate way to go about it.